The "Virtual & Essence" Analysis Of Forms In The Design Of LOGO

The purpose of this research is--by the qualitative analysis of "virtual & essence", by the measured analysis of "virtual & essence", exploring the "virtual & essence" principle in the shape forms of LOGO; summing up the methods of the shape performance; concluding the methods of signification transmitting. The meaning is--I hope, to some extent, to get innovation in study method and theory exploration of the design theory; to offer practical exploration for the innovative thesis of art design. The contents is--The characteristic of "virtual & essence" in form composing, The principle of "virtual & essence", The "virtual & essence" application in the sculpt expression and signification communication about LOGO. The research approach is--literature data method; expert discuss method; questionnaire method, symbolic Stat method; sample analytical method; dynamic locale experiment method; vision apperceive experiment method.The "virtual & essence" is the important element in the forms of LOGO, and it is an important way to indicate meaning. In the precondition experience of physical characteristic about the object, the "virtual & essence" is produce by consciousness reflects and psychological function. Through the analyzes about the basic form, such as line, side, body of visual art, by the case of different forms of LOGO, this paper summarized the production of the "virtual & essence" and essential feature in the plastic arts; It is analyzed that the "virtual & essence" is effect on form, and it is function for deliver signification in the LOGO; This paper got a summary principle about the "virtual & essence" relationship, that is to say, "virtual & essence" is a kind of dialectical and unity presence; And author have put forward the methodology about the "virtual & essence" applicable in LOGO design.