The Development Trend Study Of Domestic News Cartoon In The Era Of Picture-reading

News Cartoon is an indispensable news report in the development of our news industry. Over the years, News Cartoon has given full play of its social function. Especially as the arrival of the era of picture-reading, getting information from the visual has increasingly become the audiences' reading habit. As a kind of news report, news cartoon is again favored and noticed by the mess media. It provides factual information and views of the information, which meet the needs of the audience's access to the information; And its utilization of visual cartoon language and pictures make the audience enjoy the pleasure of the visual and psychological satisfaction.At the same time, with the development of the society, our country's news cartoon, on the one hand, faces the impact and challenges of the new type of the cartoon, such as the city cartoon. On the other hand, news cartoon gets an even larger space for development as the continuous development of the mess media. At present, the content and the form of our country's news cartoon has changed, as well as its functions. At the background of the era of picture-reading, this paper recalls the history of our country's news cartoon and describes the news cartoon's forms. At the same time, it analyses the development trend of our country's news cartoon respectively from the news cartoon itself, audience's needs and the social change. Moreover, it comes up with some reasonable proposal: first, mess media should realize the importance of news cartoon; second, news cartoon should strengthen its own development through thinking over the situation of our country's news cartoon.As an important element of the era of picture-reading, news cartoon riches the form of news report by its unique news visual, stylized comments and its beautiful pictures. Its earthliness and simpleness, clearness and amiableness are also an important mean to win the attention of the audiences. Therefore, the media should make full use of news cartoon. They should not only pay attention to the form of news cartoon, but also strengthen its content. In the increasing development of the online media, news cartoon can depend on the network platform broadening the transmission ways. As well, the media should be good at guiding reading interest and habit of the audiences. Thus, let new cartoon give full play to its social function in the era of picture-spreading.