The Application Of Chinese Traditional Dragon Pattern In Modern Symbol Design

The dragon is the symbol of the spirit of the Chinese nation. Dragon pattern is a traditional graphic for the Chinese people with rich altural connotation and special symbolic significane. After entering the modern society,the image of the dragon has had on qualitative change,the people drawed the hard-tareoff spirit of the dragon to transform the traditional pattern and integratedthe element of mordern, finally designed many:outstanding logo works,the now,sign is the external display mindows for enterprise,organization regions and activi ties and it reflects cultaral heritage,basiness phlosophy of the enterprises, organizations and regiond,modern wgo design usees indicates the needs of these industries or social culture toward dragon culture. This paper,starting from the shape and symholical moral of dvagom pattern,an bycollectory summarizing and analyzing the large drsign practice works of mordern logo design, summanies the form technique of dragon pattern in "change form to get idea", "remain form to get spirit"and"borrow form to send idea"and finds out the application form of simplication,abstract,partial stees and directly application of Chinese traditional dragon pattern in applying to modern logo design,in further,dissuses the acsthetic sense and social values of dragon patter in modern design form the three levels of "forrm", "idea"and"spirit"gradually. The in tegrating process of traditional dragon pattern and modern sign is the inheritance and surpassion of tradition dragon pattern wsing modern design consciowsness,"Distill and derive from"and "Following and extending meaning"of dragon pattern are the soul of extracting the formation of traditional dragon pattern,borrowing the symbolic signficance of traditional dragon pattern,creatively amodernized in terpretation torward the Chinese traditianal dragon pattern and tegrates more modern spirit,malzes the internal in herent meaning more rich and special,wbich is the reform and recnstration of the Chinese traditional dragon pattern in the process of inbceritation. Nationalization of logo design cloes not mean convati and fogyish,nor is the simple appropriation of Chinese traditional dragon pattern not yet a harrow vre-sided worship and respect for traditional pattems,the applying proless of Chinese traditional dragon pattern in modern logo design has better reflected this iideulogy. Dragon pattern logo appealing in large number hailrly is becomes the best means of conveying national calture concept and an important way to create Chinese national style,it also showes the special connotation china's nation calture and has become the new vector of caltrral heritage and development.