Artistic Value Of Chinese Digital Illustration

Illustration Art has a long history, and it becomes more independent from the text with the evolution of the role in the community. By lots of ways, it also influence other categories including graphic design, film, animation, games, etc., with the evolution of today's modern illustration.Digital illustration is one of the remarkable results of modern technology applied to art and design. Although it is closely related to many industries in business community and its employees are also increasing, the theoretical evaluation system of digital illustrations has not been established and its creation is guided by the market blindly. As a result, it appears that work lacks originality and quality is uneven, leading to that the artistic value of digital illustration lacks adequate attention and expression.To solve this problem, this paper, by the way of theoretical analysis and questionnaire interviews, investigates industrial status, the situation of evaluation, development potential of digital illustration. And we also have analyzed the status of the artistic value of digital illustration in the business community and discussed possibility improvement of art value of digital illustration. Finally, concrete ways to enhance the artistic value is proposed.On the one hand, this paper want to provide theoretical support for artists, on the other hand, it tries to look for the new opportunities of enhancing its commercial value by the way of enhancing the artistic value of digital illustration, and ultimately expects to find new growth chance of the development of Chinese digital illustrator.