The Aesthetic Study Of Graphic Design

Graphic design plays an important role in our lives increasingly. Depending on the images and symbols which are constructed by graphic design, the world greatly changed and the symbols meaning of the world is to be present. At present, the research areas for graphic design most as the specific design elements, design way, design trends and so on, but such as the deep theory of graphic design is still relatively rare. Through the comparison in graphic design and painting, photography and other arts categories, this paper reveals the unique aesthetic style of graphic design. Graphic Design has a strong functional point and closes to the market, reflecting the pursuit of formal and order beauty in the aesthetic characteristics. Graphic design works is symbols and symbolic, which makes a strong visual impact and achieve the shock by means of synthesis. In addition, the wide range of applications of the graphic design also led to some anti-aesthetic tendency, resulting in aesthetic fatigue and digestion of the main body.First, this paper explained the concept "graphic design" and "Graphic Design Art", then pointed out that as a modern art form graphic design has its own unique aesthetic form and aesthetic language and introduced the applications, historical changes, current situation of graphic design, limiting the scope of this study.The second chapter made a comparative analysis in graphic design and painting and photography, and in-depth explore the purpose in the creation, aesthetic generation and aesthetic characteristics, aesthetic sense and so on.The third chapter analysis the three main elements of graphic design, which are image, text and color, illustrate their aesthetic characteristics.At last, it makes aesthetic criticism through the view of anti-aesthetic point of graphic design for the overall...