Lucent Technologies Business Communications Systems——Make Clear Decisison, Enhance Strategy Thrusts And Get Beneficial Competitive Position

Business Communications Systems (BCS) of Lucent Technologies has been selling its PBX systems in China market since 1995. In 1997, basing on the situation of PBX selling and the emerging Call Center market, BCS began its Call Center market development, mainly in Telecom and Financial industry. BCS got good market recognition, but also strong competitions in the past few years. In order to be stronger in the warfare, the author suggests BCS should study itself carefully to well know its strength and weakness, the opportunities and threats of the market, as well as the structures of its products. BCS therefore can have the proper strategic decision and shall have itself re-organized well.