| The construction of core competence is a hot topic nowadays. The construction and improvement of core competence can make enterprises get long-term competitive advantage and good economic benefits. It is also the foundation for their further development and even the basic guarantee for the promotion of operating quality in our national economy. It is great significance for our total competitive ability is not strong enough to meet the challenge.Survival of the fittest is the result of market competition. Only those enterprises with solid core competence can survive and obtain long-term economic benefits. Core competence is characterized by its systematicness and mobility. The construction of it needs unremitting efforts from every aspect and it is also influenced by external factors to some extent. Thus this paper redefines core competence and analyses its concerning factors and their relation. Then the paper presents general plan and specific ways and measures in construction of core competence. It can roughly be divided into six sections.Section one is about the discussion of problems. One is about abnormal phenomenon that the life span of our enterprises is below the world average. The other is the harsh situation that we are confronted with after WTO accession. Then it is about the solution to the problems.Section two is on the theory of core competence. After its comparison with enterprises' competitive ability, the paper redefines core competence and unveils its characteristics and embodiments. Core competence refers to enterprises' ability to use its own special resource effectively and gain long-term stable competitive advantage. It is characterized by its specialty, value, irreplaceability, systematicness, protracted nature and mobility. The competitiveness of products is its ultimate embodiment. And the competitiveness of products is manifested in demand, quality, cost, speed and service. Meanwhile this section also points out the construction of core competence can ensure enterprises' long life span.Section three is devoted to general plan of construction of core competence. In view of special resource and ability in constructing core competence, obtaining of economic benefits and pursuit of a long life span, it draws out the basic way ?knowledge innovation. The leading thought in constructing core competence is to seek truth from facts and try to be realistic and practical. Then after the analysis of some influential factors and their relation, the paper states that core competence construction should be regarded as a system engineering to deal with. Finally it comes to its operating step (how to conduct core competence management) : identifying, planning, cultivation, disposition and maintenance.Section four is on how to construct core competence. As the management of enterprises involves knowledge, core competence construction also needs innovation in concept, administration, management, marketing, technology, producing and capital utilization.The following are the concrete measures:l.Concept innovation: Both the administrative personnel and employees should seek truth from facts as well as form innovative concept of globalization, openness and crisis-conscious, talent-treasured and cooperative spirit. They should never stop learning and going backwards. They should integrate these brand-new concepts into their daily work.2.Administration innovation: Enterprises should give their priority to regulation construction to separate ownership of capital-providers from property of right of enterprises. Enterprises should establish a "dumbbell" and flat organization construction, a talent-considering personnel-recruiting system. They should also conduct strict, effective and flexible administration as well as improve information and technology to make administration informationized.S.Management innovation: Enterprises should choose proper field and appropriate competitive strategies. With regard to proper field, enterprises should follow the principle of competition, promi...
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