The Core Competence Analyses And The Technology Innovation Stratagem In Tasly

The macro-environment of this paper is based on that China has entering into WTO and taking part in the international competition, meanwhile the intense global competitions rise up more challenges for Chinese enterprises and further internationalized market provides more and more chances and developing area. For Chinese Traditional Medicine Enterprises, the global mainstream of "Back To The Nature " greatly accelerates the development of the botanic drugs market. The five-thousand-year thesaurus of Chinese Traditional Medicine gives the Chinese Traditional Medicine Enterprises the particular competitive advantages to enter into the global market. It is really a historical period for the Chinese Traditional Medicine Enterprises to seize the opportunity to strengthen the particular competitive advantages, extend the market share.Tasly Company, the privately run high-tech medicine enterprise, has achieved the preparatory competitive advantage in this industry during the last nine years. It is a hot issue for the entire management executive and the researchers to find a way to let such enterprises identify the Significant Competitive Advantage, diagnose disadvantages, manage the Significant Competitive Advantage in different phases and develop themselves rapidly and healthily. This paper is in tends of evaluating and programming the Significant Competitive Advantages of Tasly. According to the characteristic of medicine enterprises, this paper analyze the Technology Innovation, which is proved to be the keystone of Significant Competitive Advantages. There are five chapters in this paper:Chapter 1: To research and definite Significant Competitive Advantage and Technology Innovation; the relationship between them.Chapter 2: From the Macroscopic and Microcosmic, International and internal, and the industry aspects to analyze the competitive environment that Tasly involved in..Chapter 3: To clarify the historical causation of Hardcore Competitive Advantage of Tasly, the existing market share based on the research, manufacture, and marketing of the key product of Tasly---- The way of Tasly to expand new market with the key product and seek new area for developing. Chapter 4: Use AHP to analyze and evaluate the status of Significant Competitive Advantage, and use marketing -ability- cube to construct new Significant Competitive Advantage, mark out the route of marketing development. Chapter 5: Rise up the key point of constructing and consolidating Significant Competitive Advantage is to practise technology innovation, meanwhile analyze the new status, targets of Tasly's technology innovation stratagem, and provide suggestions of practice technology innovation stratagem. All of the suggestions in this paper tends to be practical and maneuverable, hoping those can help Tasly to develop fast.