The Factors Restricting The Rural Consumption And The Countermeasures

The key problem that our national economy developed in a new stage is the insufficient demand. Especially, the consumption demand is insufficient. The main cause is the rural under consumption demand. Now 900 million farmers take up the bulk of the populations on the whole. But their consumption level is rather low .The consumer market in the Countryside is very large and it deserves to be developed. So, It's no doubt that the analysis of the Cause of the rural under consumption and the research of the adoptable countermeasures will be of great significance to the expansion of our domestic demand and the promotion of the economic development.This thesis gave a Summary of the rural consumption level and income level Since 1978, The farmers' living level has been improved remarkably, but there exist the difference between urban and rural and the difference form various area. Furthermore, the type of rural Consumption demand has been transformed into the life in higher quality from the expansion in quantity: The trend of rural consumption structure is escalating clearly. However, The real increase of consumption and the real income have been declined since 1997.The essential Cause of rural under consumption demand is that farmers have many difficulties to increase their income. The following are the important factors that influence farmers' income The speed of the agricultural development slowed down; Readjustment of agricultural structure has many difficulties; The reduction in the prices of agricultural produce ; Township enterprises slow down.; The urbanization in china is slower.Other factors that restrict rural consumption demand: The development of micro-economy; The heavy load of farmers; The enhancement of risky anticipation of farmers; The consumption idea of farmers; The rural consumption environment; The social guaranty in countryside; The system of rural education.Therefore in order to accelerate rural consumption demand, the following important measures should be taken: To increase farmers' income steady; To heighten farmers' confidence of consumption; To improve the system of social guaranty in Countryside; To lighten the burden of farmers; To change the consumption anticipation of farmers; To structure good environment of consumption.