Guangzhou Post

Major services of Guangzhou Post are the mail (commerce letters included), EMS express mail, e-commerce, logistics distribution, postal saving and remittance. China Post possesses monopoly for mail services; But it is in great challenge for express mail services by competitors home and abroad; It is engaged in e-commerce initially without knowing much about it; And various big banks also form great threat to traditional postal saving and remittance services. So, it is very critical for future survival and development of Guangzhou Post to formulate the developing strategy and clear about strategic targets of the main services for effective implementation.This thesis consists of two parts: Case and Case analyzing , discussing the developing strategy and its implementation, etc. of Guangzhou Post from five aspects as follows:I. Analyze the trade and the competition situation of Guangzhou Post.II. Carry on overall competition analysis of internal resources and core competitiveness of Guangzhou Post, define the strategic orientation of the company.III. On the basis of the market situation, design and propose detailed implementation for main services strategy of Guangzhou Post.IV. Put forward guarantee factors for the strategy implementation.V. Assessment and proper time control to the strategy implementation.