Guofu Fund Management Company

When it was introduced to the investors in China, Open-end fund is not as popular as it does in the international securities markets. Based on the comparative research on the designing, pricing, marketing and the composing of the fund holders of the three open-end funds issued in China last year, the author believes that the reasons for the open-end funds were not widely accepted by the market are not only the mismatch between the characteristics of the open-end funds and the speculative tastes of the investors in China, but also the timing for issuing and the marketing strategies of the fund management companies. Therefore, Guofu Fund Management Company decides to take advantage of the analysis to develop an integrity financial marketing scheme, which includes the strategies of product developing, pricing, placing and providing continuing education to the investors, and to provide excellent one-stop-shopping services to meet the client's highly satisfaction.