China Tone Software Group

This thesis consists of two parts, Case Description and Case Analysis.The Case Description presents a general grasp of China's management software markets, including its size, growth rate in the recent years, categories of management software, the leading trademarks in the market, the average size of China's management software providers, etc. It also describes the course of dealings between Chinatone Software Group and its clients, Shenzhen Airport Catering Co., LTD and Shenzhen Airlines Co., LTD.The Case Analysis is started by discussing the definition of informationalization, its contents, and its roles both in economy and in business operation.Secondly, it analyzes the common requirements of China's SMBs (Small-and-Mid-sized Businesses) for informationalization, the problems they usually run into when selecting management systems or ways to improve their level of informationalization. Some suggestions are made in this part.Thirdly, the Case Analysis looks through the main competitors in China's management software market. By summing up their experiences and forecasting their coming actions, the thesis points out the key success factors (KSF) for companies in this market.Finally, the Case Analysis investigates the SWOT (strength, weakness, opportunities and threats) factors of Chinatone Software Group and evaluates its strategies and planning.