Chengdu City Gas Engineering Planning & Designing Institute's Strategy Management Research

This paper is practical study on the strategic management of Chengdu City Gas Engineering Planning & Designing Institute.Enterprise are increasingly faced with market-oriented conditions as well as other factors that can easily influence their development. Due to the complexity and variability of the environment affecting enterprises,it is of urgent importance to conduct research on strategic management of enterprises.Based on the systematic approach and detailed analysis of Chengdu City Gas Engineering Planning & Designing Institute,this paper makes recommendation on the development concept and propose an action plan to realize the strategic objective.In this paper,the following issues are being raised:The present situation,existing problems,the feasibility and necessity of implementing strategic reforms on Chengdu City Gas Engineering Planning & Designing Institute.4 Based on the study of social and economic macro environment,the structure of the industry and the internal factors of the enterprise,the paper uses SWOT as a basis of developing a strategic for Chengdu City Gas Engineering Planning & Designing Institute.This paper also makes researches on competitive strategies,achieving set strategy objectives and strategic situations based on the analysis of external and internal environment of the Institute. The paper puts forward the competition strategy of innovation,growth and combination,and its main objectives is to maintain its leading market share in the local territory and progressively expands to other areas steadily. In the paper,it also charts the prediction of market demand. For the long-term perspective,the prospect of increasing market demand and the enormous opportunities is great though there will challenges. Under these conditions,a growth strategy is planned for the development of the institute in the next three years.To accomplish the strategic goals of the Institute,the measures of property rights reform,restructuring of the organization,conformity of enterprise resourcesand establishment of information technology management system shall be adopted.Through more investment in research and personal training,appropriate upgrading of technology,the Institute would be able to take advantage of its current monopoly as the main operator in the local market while actively expanding to other markets and enter into other fields so as to improve the competitiveness and cutting edge.