Research On New Media Combination Mode And Selection Strategy Of Government Information Service

In the context of the deepening application of the Internet and big data,all kinds of new media platforms are blooming,relying on their own advantages to penetrate into all aspects of people's lives.Government agencies have also gradually realized the advantages of using new media to develop government information services,and actively use new media platforms to provide government services,such as government Apps,e-government WeChat,Weibo,micro-videos and government headlines,etc.So as to better provide the public Information services allow the general public to obtain information through mobile devices efficiently at anytime and anywhere.As the "Internet+government services" strategy continues to advance,cities across the country emphasize accelerating the expansion of government services from government websites to mobile service,to achieve Interconnected collaboration and joint development.However,contrary to the rapid development of government services in various types of new media platforms,issues such as homogenization of platform content,Information update slowly,Resource dispersion,and fragmentation of new media platforms within the same organization have become increasingly prominent.On the one hand,the government department faces how to integrate mobile client among all kinds of platforms,strengthen coordination and cluster effect.Because the advantage of different platform characteristics vary,the government need to combine the characteristics of different applications to find suitable pattern of e-government information service,so as to promote e-government service quality and efficiency,shaping the government image and credibility;New media platform,on the other hand,jointly hosted by government agencies and the public network,at the same time in the face of the discourse authority government agencies and the diversity of public opinion.Then,the government department not only need to meet government agencies use new media platform to provide services of utility demand,but also to win the public's double trust of platform and government,thus to enhance the user viscosity,expanding the user scale and platform influence.In this way,the coordination is the common demand of government agencies and platforms,and the inevitable choice for them to achieve long-term development.Therefore,this study is not only to enrich the theoretical research on media convergence and government information service,but also to solve the problem of government agencies' introduction,selection and effective integration of new media platform,so as to provide users with a hierarchical and structured information service system.This research takes system collaboration as the basic research thinking,Starting from the perspective of the integration of government and new media.Firstly,defining the new media object platform involved in this research,and selects the main dimensions to conduct comparative study on different platforms.Secondly,combined with the reality and theory research,to classify categories and new media portfolio model,with double attribute of the "government" and "media",build a model performance model from the perspective of platform and its combination collaboration,and carry out Evaluation and applicability analysis of different dimensions.Third,from the perspective of government innovation and on the basis of the new media demand balancing theory,qualitative comparative analysis and transplanting method are comprehensively adopted to explore the influencing factors in the selection strategy of government departments,and to clarify the general mode selection process path.Finally,taking covid-19 virus as the social background,Wuhan Center For Disease Control&Prevention was selected as the typical case of this study to verify and implement the research theory,then put forward the strategic suggestions for Wuhan Center For Disease Control&Prevention to optimize the new media government affairs service.