The Research On Enterprise's Institution Innovation In E-Business

With the Amazon net bookstore's success, there was an electronic commerce hurricane within the scope of the world. In 1999, the E-business heat rose in the our country. A lot of enterprises put into it positively. They cost a lot of moner to establish their own website, and tried to carry out business of E-business in order to occupy the market's profit firstly. However, the wonderful hope of money didn't emerge, this kind of no need of output's input only brought the result of waste money. Hence, those enterprises of lack preparation the E-business was only to establish the website. They were defeated finally. They started complaining consumer in China without foresight and can't accept the new business model, and blamed and scolded the government didn't create a good economic policy environment for the E-business. What was the actual reason in development obstacle of Chinese E-business? We research among the data, also through every kind of ways investigate the E-business enterprise. In the age of knowledge economy, innovation of knowledge is emphasized .We base our foothold on enterprise's innovation. Speaking on the whole, enterprise's innovation is divided into two types- technique innovation and institution innovation. But those failured enterprises usually think technique innovation importantly, and regard the e-business as" rat mark+ cement". The technique innovation is surely important. Can only make a point of the technique innovation carry out the E-business? Can the technique innovation support the E-business mansion independently? Are there more important factors in E-business's promotion? With these problems, we commence from the enterprise's institution innovation and try to answer the problems in preceding part of the text, and set up system of the enterprise's institution innovation in E-business.The article totally is divided into six parts. In the first part, it is expounded the relations towards enterprise innovation, enterprise's institution innovation, technique innovation and institution innovation. The second part studied the E-business's influence on enterprise's produce management and request of enterprise's institution innovation. From the third to the sixth part, researched the organization form and structure innovation, property innovation, management innovation and cuture innovation in E-business environment. The paper is based on a large number of document data, studied from a new visual angle with the new category.