| The study is mainly focused on the developmental strategy of private enterprise. We made the study of the whole processes of enterprise's developmental strategy taking the development of the Chongqing Xinya Aluminium Co., Ltd. as an example. Through the overall analysis of the inner and outer circumstances that the enterprise met in 2001, we found that the enterprise took the terrific developmental choice, as the insert point of 1450 plate, strip and foil technical innovation and strategy by implementing the strategic administration, making full use of the core competences and the unique resource's advantages, the country's industry policy, and the Aluminium fabrication advantages in Chongqing. The main points in the study are that the analysis of the basic condition which including the key factors in the inner and outer circumstances, which were the basic conditions of the enterprise to constitute the developmental strategy. How the enterprise constituted the developmental strategy on the basis of catching hold of reasonable chances, making full use of all kind of advantaged conditions and conforming outer resources as its unique resources. And the performing countermeasure of enterprise's developmental strategy, which is the power of the core competetences, also is the key to an enterprise's sustainable development. It included the ability of design technology, administration ability of items, financing, scientific research and exploitation and so on. From the developmental courses of Xinya Aluminium Co., Ltd. we could find that the strategic assess system were implemented all through the courses of the enterprise's strategic administration, and the reasonable combination between the changes of the circumstance and the adjustments of the developmental strategy. And this is one of the important causes why Xinya Aluminium Co., Ltd. could succeed in implementing developmental strategic administration, which leads to the rapid growth of the enterprise. |
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