The Changzhou Siyao Pharmaceutical Co., Ltd. Core Competitiveness

In the new century, with the great change of marketing environment of enterprises and the issuance of series of new medical administration policies, and with foreign pharmaceutical manufacturers' entry into Chinese market, Chinese pharmaceutical enterprises have to join in the competition home and abroad. How to survive and develop in the intensive competition circumstance is vital concept for Chinese pharmaceutical enterprises to consider.This paper firstly analyzes the present situation of pharmaceutical industry home and abroad, reviews the characteristics and problem of Chinese pharmaceutical industry, analyzes the external environment and competition that pharmaceutical enterprises face. Then using some relevant analysis methods, the paper gives the overall evaluation to Changzhou SiYao Pharmaceutical Co., Ltd. from relevant factors reflecting enterprises' core competence. The paper also analyzes the chance and threat brought by China's entry into WTO and structure adjustment of pharmaceutical industry in the future, and gives the anticipation for the development of pharmaceutical industry. Finally the paper makes clear the key development and strategic choice for Changzhou SiYao Pharmaceutical Co,.Ltd.: Implement the strategy of market requirement orientation and technology innovative strategy so as to gain sustained competitiveness.