On Image Location And Exploitation Of Tourism Product In Xuzhou

Tourism is an important aspect of regional economic development, while tourism product exploitation is the preliminary step of regional tourism development. This paper is designed to study the image location and exploitation of tourism product in Xuzhou.First, the paper aims to clarify the concept of tourismproduct and analyze its feature, type and development principle. From the point of view of producers,tourism product is the merchandise and services supplied by manufacturers who product them from tourism resources and acilities in order to meet tourists needs in their tourism activities.Viewed from tourism consumers standpoint,the product is a tourism complex, which is made up of tourism merchandise and services purchased by tourists,and an integrated tourism experience of tourists.Secondly, the authour is going to assesse tourism resources of Xuzhou in terms of its quantity, grade, transportation and social and economic conditions.Based on systematic investigations of tourism resources in Xuzhou,the authour analyses its advantages and inferiorities,divides its into types,and appraises its in quantitative analysis.Then the authorillustrates advantages and disadvantages of traffic location in Xuzhou. Meanwhile, the author analyses tourism servise facilities,tourists behavior charactetristics,consumer numbers in tourism market, regional economic conditions and policy inclinations of Xuzhou.Thirdly, the authour is going to locate the tourism image of Xuzhou according to the approaches and principles of city's image location, which will be very important in developing tourist industry of a city.In the end, the authour puts forward several suitable types of tourism product and divide Xuzhou into 13 tourism regions and design several regional tourism lines.