The Research Of The Internationalized Management Strategy Of Enterprise And Management Of Our Country

This text proceeds with internationalized theory of transnational enterprise, has analyzed the internationalized current situation of enterprise of our country, summarized the internationalized aracteristic of enterprise of our country from the export-oriented internationalization and internally-oriented country inaction two-waylay, Including the basic characteristics of basic characteristic, investments abroad exported to the outside. And has put forward the question existing in enterprise internationalization of our country on the basis of this. After being directed against the accession to the WTO of our country, the environmental impact on enterprise of our country and challenge of international economy, The author thinks that the enterprise internationalization is the inevitable choice of the large-scale enterprise after the accession to the WTO of our country: First, it is becoming fiercer to compete at home; The enterprise internationalization, help to top various kinds of trade barriers after seconding, join WTO, Protect the foreign export market; Moreover, area integrate frame organization of economic relations make and internationalize and develop WTO.This thesis pays attention to it to the research of practicing case on the basis of theoretical research. Use for reference foreign trans- corporation internationalized experiences is at Hailer, Glanz, etc. domestic large-scale enterprises succeed the distances of the internationalization go on the analysis of the detailed one, Summarize out the internationalized successful mode of enterprise of our country: Achieve the strategic mode of the card, stick the strategic mode of the card, achieving brand + to stick the strategic mode of the card. Combine with practice on the foundation analyzed and research in the theory, manage the suggestion with management after putting forward the enterprise internationalization of our country: Should change the idea first, secondly the policy of having the country is supported, Should carry on deep understanding to the internationalized countermeasure and market strategy of the enterprise in order to make the correct choice at the same time. At this the ends of thesis, author joining Acme of city group internationalized management strategies with managing Qingdao subject regard this the cases of thesis as, How reality of foundation walks in the internationalized road there is deep .Understanding to the enterprise of our country, and has put forward feasible suggestion and measure.