Research On The Development Of Qingdao's Agritourism

On the basis of the research about the foundamental conception, characteristics and exploiting styles of agritourism, the agritourism environment and resources of Qingdao are analyzed and the SWOT ( strength , weakness, opportunity, threat) of Qingdao's agritourism is summarized in this paper. Through the study of the present situation of Qingdao's agritourism, some problems are found:1. The regional distribution is in disorder.2. The products of agritourism are in the elementary exploitation period.3. Being lack of better propaganda and promotion, the market hasn't been properly developed.4. Some of the agritourism projects show too much artificial elements, deviating from the principals of ecological tourism.Then, the author takes a market investigation so as to analyze the demand preference of the target market and find a solution to the contradiction between supply and demand. Based on the above analysis, the author puts forward following suggestions:1. Optimization of the regional distribution2. Products designing of agritourism3. Effective marketing strategy4. Sustainable development of agritourismSun Yihui (Tourism Management) Directed by Professor Zheng Peixin...