Appraise Of Enterprise Competition Ability Of Shanghai Volkswagon Automobile CO.LTD

Begin in the middle of 90 decade from 20 century, Chinese car industry has occurred an outstanding change; the internationalization level of entire profession is raised greatly. As open enlarge continuously, the car enterprise of our country is faced with the intense competition of domestic and international two big market competitive main part becomes multivariate day by day to melt, competitive focus is changing continuously. Now, the car enterprise competition ability of our country is relatively weak, has the enterprise loss of considerable quantity. This kind of situation is taken off, accurate boundary is decided the competitive ability of enterprise, analysis its present situation and develop situation, and build the conscientiously feasible enterprise appraisement index system and appraisement standard comprehensive appraisement enterprise competition ability of competition ability, is imperative. This paper only selects based on this purpose the really certificate research that the Shanghai Volkswagen automobile spreads out for research for elephant for enterprise competition ability.This paper aims at making theoretical application and practice offer a kind of train of thought research to car profession and other profession enterprise appraisement enterprise competition ability with the Shanghai Volkswagen automobile enterprise competition ability as research as resemble. Paper is first looked back the development that home and outside enterprise competition ability study and present situation, and summarize for the enterprise research theory of competition ability. Then from international, two domestic aspect analysis automobile industrymacroscopic environments, from market environmental aspect, have discussed Chinese car enterprise and analyze as the Shanghai Volkswagen automobile competitive environment. On this foundation, book adopts the way of questionnaire inquiry on the one hand through establishing the appraisement index system of competition ability, use the method of vague appraisement, synthesize appraisement for the Shanghai Volkswagen automobile inner enterprise competition ability; On the other hand, use the method of main composition analysis with information and the data in the yearbook of auto industry as basis, have determined the rank of competition ability of Chinese major car production enterprise. Reached conclusion is that Shanghai Volkswagen automobile compare with other Chinese car enterprise, have more strong competition ability. The method of use and the appraisement index system of competition ability of this paper has certain general character, as the enterprise of other profession also has to refer to meaning.