Studies On The Problems Of Green Food Marketing In Heilongjiang Province

In the condition of green food industries developing rapidly and the market expanding constantly, it is of much importance to use marketing theory to direct green food marketing for the development of green food in Heilongliang province . The thesis discusses the prospect and situation of the development of green food by analyzing the basic theories and Concepts of green food marketing. On that basis, it analyzes the choosing of strategy of green food marking, determines the marketing position and the key points, and brings forward the countermeasures that should be adopted to promote the development of green food of Heilongjiang province.This paper is divided into five parts:1. To conduct an exploration on the real value and theoretical meaning of speeding up green food marketing of Heilongjiang province, introduce domestic and overseas research situation and put forward research methods and contents.2. To explain the basic concepts of green food marketing, point out the far-reaching signification of speeding up green food marketing at present, analyze the theoretical basis and summarize the features of green food marketing, and compare the differences between green food marketing with conventional marketing.3. To distinguish the present macro- and micro-markets environment of green food marketing, identify the advantages and disadvantages of green food marketing of Heilongjiang province.4. The part is the center of the thesis. First, to discuss general theories of green food marketing strategies, analyze the present situation and features of green food marketing and discuss the problems existing in green food marketing of Heilongjiang province. Then, to point out the developmental strategic direction of green food marketing of Heilongjiang province, On that basis, to subdivide and select markets, and to define the key points of green food marketing of Helongjiang province.5. On the basis of above, to put forward countermeasures of speeding up green food marketing of Heilongjang province from the angel of government and enterprise.Candidate: Xie Changqing Major: Agricultural Economics and Management Supervisor: Prof. Shang Jie...