| Green food, labeling special logos with the permission from some organizations, is produced by the special manufacture method under the sustainable development principles. Green food is a kind of unpolluted, safe, high quality and nutrition food. Interest in green food has developed progressively over these years. In the recently years, the development of green food in China is becoming very fast. Green food industry is playing a very important role in the adjustment of agriculture structure, promoting the improvement of agric-products, buildup the competition capabilities of the agric-products. But nowadays the sales performance of green food are not very optimism .The main reason are the block necks of green food marketing channels, such as the production out of gears of sales, the blocking channels of green food and the lag of green food marketing methods. How to improve green food producers marketing abilities of sales channel are an urgent problem and a comparatively important factor for the development of green food industry in the future.The author analysis the green food market characteristics and the environment of green food marketing channel, compare several models of green food marketing channels. The author believe to build the stratagem of green food marketing channel is a realistic and useful way to resolve the marketing problem. Strategically allied green food producers and shippers gain an advantage by providing a wider range of crops and varieties than each could supply independently. |
