The Rising Sun Construction Engineering Corporation

The researching object of this thesis is what a state-owned enterprise to adjust its strategic system under the change of market environment. The thesis consists of two ports, case and case analysis. The case describes the history, the development, the existing situation of The Rising Sun Construction Engineering Corporation and the change of domestic market environment and policy, the case also describes the impact to domestic construction enterprise of china join WTO, emphasize the difficulty and threaten that the corporation have to face. The case analysis part, some theories and tools are used such as the framework of V-I-E, five-forces model ,7PS and soon on. Analysis the characteristics of the enterprise itself, the opportunity and threaten and the tendency of business. The case analysis also design the development strategic system for The Rising Sun Construction Engineering and provide a lot of suggestion.