| The paper subscribe zhujiang real estate co. have a thinking to its attacking strategy in order to carry mission of its mother corporation into effect. In sight of View of Base on Resources, the writer analyses zhujiang's strategy of works and corporation based on its resources and circumstances, meanwhile gives some advice of developing strategy and strategy implementation to zhujiang corporation.The paper is consist of the case text and the case analysis. The case text includes three parts, the first contain preface and case background, the second is the circumstance of real estate including marketing and competitors, the third bring forward the case's question. The case analysis is consist of five parts, the first is the foundation, i.e. the strategy theory view of base on resources, of writing paper theory. The strategy question is, the second, consist of corporation mission and conditions of carrying value. The third is analyzing feasibility by industry circumstance analysis, Boter's five compete forces, strategy groups, SWOT, value chain from industry's foreground and corporation's resources. The fourth is selecting the strategy system including selecting compete strategy and building compete advantages. The last is the advice of carrying strategy . |
