The Study On Corporation Identity Of Chongqing Science Association

According to the materials we have possessed, study on the Chongqing Association for science and technology is almost one gap at present. In the anti-contemporary era, just because identity means all, the Chongqing Association for science and technology should carry out certain identity strategies by changing roles, remolding identity to fit in with the needs of the changing time and to promote its own development. This article applies the combined ways between theory inquiry and evidences investigation, especially the two can be confirmed by each other. The purpose is to have one comparatively overall, thorough and well-operated study of the construction of Chongqing Association for science and technology identity system. The whole passage has three parts:The first section, it is the value about the identity mould of Chongqing Association for science and technology Organization. First, it analyzes the nature, social status and the function development of this organization to explain the necessity and certainty of Chongqing Association for science and technology identity strategies implements. Secondly, it puts emphasis on the analysis on value of organization identity mould from three angles: economy, politics and culture as well.Section two: it is about the present situation investigation to Chongqing Association for science and technology Organization identity. Once it has the attempts to carry out identity strategies effectively, promote its own identity levels, one scientific, standardized systematic, well-aimed and well-operated identity construction frame must be built, and scientific arrangement, analysis and study by aiming at the existing problems in real situation on the basis of present situation should be made, too. The second section analyzes the present situation of ChongqingAssociation for science and technology identity according to the questionnaire investigation and statistical data.Science three: the strategies on the promotion of Chongqing Association for science and technology Organization identity. This section points out the complete frame of the organization identity promotion on the basis of investigation analysis and study of the real existing situation, including identity confirmation, the transmitting contents, ways, principles, procedures as well as contents, principles and strategies of identity dissemination, and so forth.As a whole, this article has focused on the gaps of Chongqing Association for science and technology Identity by means of the combination between theory inquiry and evidences investigation, so certain opening sense is possessed.