A Study On The Management Of The Real Estate Enterprise In The Environment Of Electronic Commerce

Along with the development of Internet technology and electronic commerce, network economy will be regarded as a new model of economy in the future. Some great changes will take place not only in the technology but also in the management model and management ideology for the enterprises. Specially, in the environment of EC, the real estate industry should face the challenge of E-commerce and take the opportunity of development.Based on the studying of meaning of EC and significant effects to the real estate industry, the article discussed the difference between the real estate enterprise and the E-commerce real estate enterprise in organization structure, management model and management ideology. In the first place, the author gave the profoundly reasons for the change of management model of enterprise and promoted the new founded theory of enterprise management which are network organization, flexibility management and virtual management. Secondly, with studying about the operational strategy and application solutions of the E-commerce real estate enterprise, A E-commerce plan about how to set up E-commerce in the real estate enterprise was put forward. These measures will be much helpful to the E-commence real estate enterprise to improve their competitive abilities to participate in the world markets and promote operational model of the real estate enterprise itself to development and maturation.