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The Study On The Process And Strategy Of Modern Enterprise Virtual Organizing

Posted on:2003-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:W WuFull Text:PDF
GTID:2156360065455235Subject:Management Science and Engineering
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Many academics and practicing mangers pay a lot of attention on virtual enterprises(VE) in recent years. Most of them take the concept of VE as a dynamic organization which combine different advantages of many independent firms by information network with the purpose to seek business opportunity. The characters of VE are market-based, task oriented, temporary, using network, etc. However, when we taking this as the standards, we cannot find a real company that totally conform to the traditional understanding. Or we can draw a conclusion -all of the prevenient enterprises are virtual enterprise.VE is not a kind of organizational structure. It should be regarded as a strategy which suit for all kind of organization ,a process of organizing outer resource for the common target. We call the process as virtual organizing.How does a company market prepotency by this process? There are three directions , product/service ,source of all kinds of resource and knowledge management.There are three steps to make product/service virtual: long-distance feeling, customization and electronic client group,EC and CRM are the most important tools to achieve these steps.The 3 stages of process of using outer resources ore outer resource modularization,flow reorganization and resources integration. In another word, this is also the process to make use of external resources more and more.The phrases of KM are:first,how a company obtain and utilize interior knowledge;second,how to capture and take advantage of other organizations' knowledge;third,the integration of all these knowledge sources.The final objective is to build learning organization.
Keywords/Search Tags:Virtual Enterprises, Virtul Organizing, Electronic Commerce, Core Competence, Knowledge Management
PDF Full Text Request
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