Chongqing Fiesta Harbor Project Document

On the base of science and objectiveness, which is written according to the requirements of business project document, aims to apply essential principles, measures and other corresponding theories and knowledge of marketing management to bringing the recreation and tourist resources in Fuling District into preliminary and effective conformity with a view of business practice.First, while taking domestic and international trends of recreation and tourist development into account, it combines the resource advantages of recreation and tourism in Fuling and then works out the possibility and necessity of developing the recreation and tourist market in Fuling Region with SWOT Analysis and Success Qualification AnalysisThen in line with the above analysis, it applies corresponding basic principles of marketing management to working out the initial Chongqing Fiesta Harbor Development Project, which will be reconstructed to be a comprehensive recreation and tourist resort blended with "ancient Ba Empire city, recreational sports, recreational entertainment, conference center with hot spring and villa region with hot spring".Last the document does a primary reasoning for this project from the aspect of marketing, investment management and venture management, and thereby draws out a conclusion that Chongqing Fiesta Harbor Project is a promising one of great developmentThe consigners have accepted this project document and expressed their intention to invest necessary resources in further work on this project in line with this document.