| With the economic globalization and rapid development of information technology, the competition within software business becomes increasingly severe, and the two main subjects of existence and development inevitably are confronted to by Middle-Small-Size Software Enterprises(MSSSE), whose born weakness destines to such a result as depending on their own resources cannot grasp the agile-changing market opportunity and who conform to traditional mode and result in difficult development in digital times, therefore, it is necessary to search for a new organization mode, adapting to network times, to conform inside and outside resources. Strategic Alliance(SA), as a mode based on core competences of enterprises, can effectively realize organization missions. Based on the above mentioned, author combines field survey and theory analysis and finishes the dissertation. The main contents of this dissertation are as follows:1. From the breakthrough of strengths and weakness of MSSSE, the dissertation draws a conclusion that MSSSE must introduce unconventional organization mode and reveals a conception on SA implemented by them. Then, the causes of forming MSSSE SA(MSSSESA) from the view of inside, outside and theory, whereby AHP model is designed to analyze adaptability between SA mode and MSSSE, and testifies SA is a right mode promoting MSSSE.2. Aimed at strengths and weakness of MSSSE, the life-cycle of SA model, operational framework, SA partner selection model, SA organization choice model and are systematically designed. Firstly, SA partner selection model utilizes a three-stage structure, resorts to relationship theory, fuzzy clustering, simple target evaluation and adaptive genetic algorithm and chooses ideal partners. Secondly, SA organization choice model presents three kinds of basic organization pattern of MSSSESA and mapping relationship between SA type and organization pattern. Thirdly, SA performance evaluation model evaluates SA performance in virtue of fuzzy multidimensional evaluation.3. Beginning with factors resulting in SA failure, three key factors are analyzed. Firstly, the allocation formula of two players and many players are given out withNash bargaining model. Secondly, based on analyzing communication process model, SA internal information communication model is designed and a SA information system based on Browser/Server mechanism is brought forward. Thirdly, trust game is analyzed by dint of 'prisoners' dilemma' model and terms and premises, resulting in the breakthrough of Nash equilibrium, are described, then, the relation between trust and relationship rent is revealed, whereby the focus of trust management is such a mechanism as promotes trust.4.R&D SA of Guangxi Nanning CC corporate is demonstrated after status of MSSSE in Guangxi province is analyzed.It is a ultimate object for author to extend external avail of theory research, however, for many kinds of reasons, the object cannot be achieved, and the dissertation pays little attention to SA contract, harmony, conflict, crisis management and so on, which means efforts need to be paid out in following research. |
