| China's automobile manufacturing industry is approaching a great era with huge potential and rapid growth. This brings more opportunities and bigger challenges to its sub-industry automobile welding engineering &equipments market. How to grasp this opportunity and improve the enterprise's competence , is a tough task being faced by china's companies. Especially for those medium and small companies which are already in a lower position in this competition. This article will take BaoMa corporation as an example, Using strategy management analysis method, and based on the investigation of internal and external situations this corporation is facing , We will see how to use the competitive strategy to find a way to solve these problems. This article has 5 parts. Partâ… will introduce BaoMa corporation and give a brief account of its competitive problem by now. Partâ…¡will analyze the automobile welding engineering&equipments industry, including the market requirements, development tendencies and competition's situation. Thus it gives a complete picture of external opportunities and challenges being facedby the corporation. Part â…¢ will analyze this corporation's internal situation to understand its advantages and disadvantages in this competition. Part â…£ will analyze corporation's resources and capacity, using the basic, principle procedure and methods of strategic management to provide a competitive strategy plan according to the analysis in the former parts. The last part will be a summary of some miscellaneous issues the corporation will be facing and be cautious during execution of the strategy. The article tries to provide some useful information for the formulation of BaoMa corporation's corporate strategy. In addition, it is expected to offer references to other companies.
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