A Study On The Strategy Of Enterprise Groups Sustainable Development

Enterprise Groups are the latest form of production focus and capital concentrate .Besides ,They are an inevitable result of society production and marker economy .There emergence play an important promotion and acceleration role in the development of social economy ,the improvement of people's lives and the progress of human' society .In the development of about 20 year, Enterprise Groups in our country experienced much difficult and made great progress .However ,it has lots of weakness .In the process of promotion, Enterprise Groups are likely to be impatient for success and be blind to pursue farther .Some learned people advised that Chinese Enterprise Group should develop form the accumulation in capital of the first stage .operation in scale of the second stage to sustainable operation of the third stage.Sustainable development has become the goal of struggle for human being , and it is the strategic selection of each country in world .The advancement of conception of Sustainable development marks that human being's idea of increase and development has gotten into a new stage .In order to resolve the problem of environment and development at all ,the current form of production and model of consume must be changed .Being the basic unit of activity of social economy , Enterprise Groups are not only the user of natural resource ,but also the source of industry pollution .So it should be the main part of implementing Sustainable development strategy . Enterprise Groups that are made of some enterprises of member not only have powerful destructiveness to the environment ,but also play an tremendous and potential reformation and refreshment to environment .Enterprise Groups must be based on sustainable development and carry on systematic project to member enterprises in the light of the theory of systematic integration .Therefore ,the whole condition in the development of Enterprise Group decides the scale and rate of development of social economy ,moreover is the key of implementing sustainable development.This paper uses the theory of sustainable development and the advanced practical experience of other countries for reference .Form the view of reality of Enterprise Groups in our country ,it analyses and summaries the present situation and problem of Enterprise Groups in our country .Respectively following technological innovation ,Green Marketing and transnational operation .This paper poses a theory which is suitable to sustainable development of Enterprise Groups in our country and so sustainable development is put to widely use in Chinese Enterprise Groups .This paper uses iron and steel industry as an example ,emphasizes the challenge faced with WuGang and puts forward relevant measure.