The Research Of Kingdee Software (China) Co., Ltd's Strategy Transform

Software is a new industry in China, there is no experience can be consulted. In transitional period, product, technology such of some indefinitive factors brings enterprise not only "getting rich one night", but also lots of barriers and adventure.As a series of dynamic planning, enterprise strategy explores competitiveness and gets competitiveness advantage, strategy making gets more and more attention, for it influences development of the whole planning and points out direction.The key factor to define a company's strategy is internal and external environment and industry background. Combining enterprise situation and environment is base prerequisite. Enterprise should adjust its strategy while environment changes. Software company lies in a low level state in China. With China enter into WTO and software industry further opens and expenditure market further makes mature, software enterprise is facing the challenge of strategy transform.By the case of Kingdee's strategy transform, the article is aiming to illustrate strategy transform is the main task for enterprise in the future.Firstly, the article made a brief introduction to Kingdee, including its development history, scale, products and standing place in China software industry field as well as its strategy and challenges facing by Kingdee. Analyzing current software market, especially change of environment (including combination with its own internal resources accumulated in the past decade, it threatens. To do this, it pointed out the cause for Kingdee's strategy transform.meanwhile,further to analyze the development history of enterprise management information, particularly the demands of various customers in different levels with the development of e-commerce, it drawn a conclusion of aim market orientation and Kingdee's strategy transform in which how to gain from aim market.thereafter,this article made a detailed description to Kingdee's organizational structure,product framework, technological structure,etc. to implinew businessstrategy.At the end of the article, the author gave his own opinions and offered solutions for the strategy to complete this mission "Product leadership and partner ecosystem" and chanllege in the environmental change in the future for reference.