Marketing Mode Analysis Of Chengdu Hengzhi Education Corp.Ltd.

With the keen social competition nowadays and influence from the educational industrialization of foreign countries, the demand for training raised by enterprises an individuals in China increased day by day. Consequently, the educational training, as the new and developing trade, has a bright and broad future, and meanwhile possibly becomes the most valuable investment items. However, without any available theory instruction, it has lots of problems at the beginning of its development. Furthermore, there is no marketing problems in the traditional education area, so study and research are requested even more.This paper totally consists of four sections, and the first part describes and analyzes the international and domestic environment which the training trade is under, including the developing process of foreign educational industrialization, the main embodiment forms of the education industry at present, the current situation and the tendency of the domestic education trade. The second part emphatically analyzes the operating ideas and marketing modes of two famous education companies in the world---Apollo Education Group and McKinsey Corporation, to use for reference. In the third part, I analyzes the current operating situation of Chengdu Hengzhi Education Corp. Ltd., points out the problems and difficulties which it faces in the fierce market competition, analyzes the microcosmic environment which it is under through tools like SWOT, and determines its marketing strategies. The forth part is the core of this paper, in which the special marketing mode ---linking the production character with the service character of education is set up, using the marketing modes of Apollo andMcKinsey for reference and combining the current environment and consumer's demandThis paper systematically constructs the marketing strategy of Hengzhi Education Corp. Ltd. and sets up the marketing mode for the training trade which is suitable for the west region in China.