Research Of Strategic Management About Deyang Cable Stock Corporation

With the acceleration of science, technology and glomeration, the external environments of corporations have changed very much and the age of shortage of merchandise has finished. As the result, the "seller's market" has turned into "buy's market". The "3C", Standing for Customer, Competition and Change, has greatly influenced the market competition. The results is bound to be very serious if the companies have not adjusted his strategies to these changes.After capital-recombination in 1998, Deyang Cable Stock Corporation had developed rapidly. With lack of strategic management ,the company confronted many difficulties such as declined payoff,etc. So how to make out enterprise development strategy is the important matter which the company should consider.First,the article reviews the theory of strategic management. Then, using related theory, methods and models, followed by the steps of strategy analysis , strategy formulation ,strategy implementation ,strategy control and strategy evaluation witn some matrixes ,such as external factor evaluation (EFE) matrix , internal factor evaluation (IFE) matrix , threats-opportunities-weakness-strengths (TOWS) matrix .Boston Consulting Group (BCG) Matrix .strategic position and action evaluation (SPACE) matrix and quantitative strategic planning matrix (QSPM),etc.to analyses the external environment and internal situations.At last, the article puts forward to expanded strategy for Deyang Cable Stock Corporation and gives some advice on the implemention and control of the strategy. Theauthor hopes that this article is beneficial to the development of Deyang Companyt...