The Research On Car Strategic Management Of China FAW Group Corporation

The development of FAW consequentially calls for strategic management. Being a big state-owned-enterprise, FAW has accumulated some strength and faced some problems through fifty-year development. And now, having a chance to meet big expansion market and facing the threat of severe competence, how to hold the chance to make development and defeat the threat is a key question that FAW has to answer.The aim and meaning of this assay is to give a reference on building an operative and suitable strategic management framework in order to help FAW realize strategic objects through the analysis of the nowadays strategic management theory and the future development of the theory, based on the FAW's facts and the character of Chinese auto industry.The integrated strategic management would include the whole process of strategy making, choosing, implementation and controlling.The strategy is made based on the competition analysis according to the economy, politics, technology, industry environment, the enterprise on the concentration, demand and progress in the industry. The competition ability and the information of the main competitor are also the factor that must be considered in strategy making. At the same time, we should also consider FAW's resources and competition ability through SWOT way in strategy making.? Based on the FAW's materiality, all-around strategy mode should be taken, that isto say, in different part FAW should take cost-leadership strategy, differentiation strategy or focus strategy in order to be efficient and effective. These three strategies serve the development of enterprise and the growth of the competence from different directions.After the strategy has been made, they should be evaluated and selected. The strategy has been evaluated on its coherence, efficiency, rationality, business risk and the attraction to the relative men in this assay.During the process of strategy implementation, through organization adjustment, resources distribution and building object and plan management project, FAW will guarantee the implementation of strategy. Based on the analysis and research of the implementation mode, the assay will select the proper implementation mode for FAW.Strategy control is that last and indispensable part of strategic management. Plan control, information control and rules control are considered in this assay for FAW's strategy control.