The Cross-cultural Conflict And Its Solution Of Sino-Foreign Joint-venture Enterprises

Since 1980's, the focus of management study turned from economic factor of enterprise conduct to cultural factor. The contrast study of cross-cultural management was emphasized. So the concept of cross-cultural conflict came into being. The Sino-foreign joint-venture enterprise is the combination of capital technology commodity s labor force and management from surface and shallow degree. But its essence is the conflict and amalgamation of two different culture-east and west.The thesis demonstrates the cross-cultural conflict of China-foreign joint-venture enterprises in every stage concretely according to time order. It is based on other specialists' research results and author's investigation and interview. And it explains author's opinion with some case-study of Dongfeng Peugeot citroen antomobile company 1.t.d primarily. It also suggests some disposal method and solution. A predictable matrix of cross-cultural conflict and a flow chart of integrated solution are put forward.In the first chapter, the paper introduces the academic basis of cross-cultural conflict and analyzed internal and external scholar's main points.The second chapter illuminates Sino-foreign joint-venture enterprise's particular cross-cultural conflict in every aspect , which contains its definitions character classify and so on. Its bad effect to enterprise management is also mentioned. At the end of this chapter, a flow chart of cross-cultural conflict with time order is established.The third chapter discusses cross-cultural conflict in the first stage of joint-venture enterprise's buildup, which includes foreign immoral investment incentive different value system and communication style of JV enterprise's buildup negotiate. Then solution is introduced.The fourth chapter discusses cross-cultural conflict of JV enterprise in the stage of putting into production, which includes foreign accredited staff's maladjustment to china circumstance cross-cultural communication barrier between china and foreign staffs discrepancy of management concept and styles conflict of cultural orientation of product. Then the corresponding solution is put forward.The fifth chapter discusses cross-cultural conflict of JV enterprise in the stage of its growth and strengthening, which means construction dilemma of corporate culture. And the paper then demonstrates it with a case-study of a Sino-Germany JV enterprise The solution is proposed with a case-study of a Sino-Japanese JV enterprise.Finally the thesis refers to a predictable matrix of cross-cultural conflict , and a flow chart of integrated solution is introduced according as analyzing of the third fourth and fifth chapter.