A Study On Cross-Cultural Management In Sino-Japanese Joint Venture C&S Motors Company

After World War II, with the rise and development of transnational corporation, production and capital have been widely internationalized. The speed up of global economical integration makes economy and culture interact with each other more and more deeply, showing a grand trend of blending. On the one hand, all economic activities are performed in a certain cultural way, more or less involved in various cultural elements and based on culture to some degree; on the another hand, culture behaves as a motivation and resource, playing the role of push and lubrication.After 70s' in last century, the global economy has come into the time of jointly operation. While having created a lot economic miracles, jointly operation is also perplexed by many management issues. With more transnational corporations coming up and the expanding of their business, the influence to the management due to the cultural difference becomes more and more important, thus the cross-cultural management research makes a lot sense now.This article takes Sino-Japanese Joint Venture C&S Motors Company in C city as the study case, analyzes the cultural conflicts between China and Japan using the contemporary cross-cultural management principles. The management team of the joint venture is from China and Japan, the different cultural background brings up the gap on thinking style, social and politic views. This results in various conflicts, especially on human resources management. After studying the human resources management problem in the joint venture, we found the conflicts are mainly caused by how much you take care the employees, the difference of the economic system between China and overseas, moreover, the discrepancy of the modern and traditional Chinese management. Based on the conclusion of this culture case study, we proposed the following cross-cultural management strategies: Let all employees participate, build the enterprise culture based on employee, establish common values about the enterprise; build and improve the formal management system, enforce incentive mechanism, increase the enterprise cohesion; improve working environment, help communication, make cross-cultural training, reduce the conflicts to the maximum degree and replace it with cooperation.This study case shows, in order to reach the joint venture's expected goal, when deal with the human resource management which is most involved with cultures, we must get to know what causes the conflicts, and take positive steps to reduce or prevent theconflicts, and help the cultural integration, simplify the communication among all partners, let everybody understand the enterprise culture, make the enterprise cohesion reach the best position, enhance the enterprise's benefit and market competing capability. After utilizing the cross-cultural management, Sino-Japanese Joint Venture C&S Motors Company has been running efficiently and healthily.