Market-Driven Agribusiness And Its Supply Chain Management

Today in China, the market reform has been deepening and the social economy is developing further. With the support of the government, agribusiness is flourishing over the whole Country to solve the problems between the Small farmers and Big market. In the late time of the 80s in the 20th century, the agribusinesses began to sprout, and in the 90s they developed quickly with single developmental model and coarse management. Now in the 21st century, the problems of them are protruding evidently which are outdated marketing mode, lagged management philosophy and traditional business mode, especially in the environment where the market is dominated by customers, the market competition is characteristic of global economy and free trade, and the change of the society in this century is also characteristic of internetization and informationalization. The agribusiness in our country will encounter more furious competition and challenge.The development of agribusinesses holds their own evolutional mechanism. With the evolvement of the gift structure of the social economic factors, they developed gradually from Resource-Driven, Capital-Driven to Technology-Driven, and now they are developing toward Management-Driven. With the evolvement of the developmental stage of economy, while their Core Competence also evolved from Purchase, Yield to Research, and now is developing toward Market and even Integrate as the different competitive capabilities of a company. So we can say, it is the disharmony between the developmental model of the Agribusinesses and the developmental stage of economy in the 21st century that induced the problems discussed above.For the sake of settling the Problems and promoting the competency in the market of the 21st century, the agribusiness have to implement the Management Innovation based on the concept Market-Driven, and strive to develop to be a Market-Driven Agribusiness which is referred to the kind of developmental model of the Agribusiness that is suitable for the pattern ofSupply-More-Than-Demand-market of the agro-product, whose core goal is increasing the Marketing Ratio, which core competence is Marketing, which is characteristic of Market-Driven Management System, which management philosophy is Market-Driven.With the entry of WTO in the 21st century, the competition between agribusinesses is internalizing and globalizing. The Company + Farmer as a developmental model of the Industry Integration is loose and lagged, and will be replaced by the developmental model of the Agribusiness Supply Chain, especially the supply chain which core enterprise is Market-Driven Agribusiness. After all, the future competition in market will be that not between companies but supply chains. While the idea of SCM (Supply Chain Management) will help the Market-Driven Agribusiness to match the different competition capabilities so that the business can exert the Marketing as the core competence better. There are several issues to deal with for the implementation of the SCM of the Market-Driven Agribusiness, such as Core Business, Cooperation Mechanism between corporations, LogisticManagement and so on, among which the key issue is integrating the process and sharing the information between companies, because the very target of SCM is sharing information between partners. The first thing to do for sharing information is the informationalization of the corporations. And the best choice of the informationalization of the agribusinesses is Electronic Commerce (EC). Therefore, promoting EC is the necessary choice for informationalizing.the Agribusiness in our country. To develop EC, the agribusiness need to position the Hierarchy of its informationalization firstly, secondly adopt the Stage strategy accordingly toward the established goal, and gradually approach the collaborative Market-Driven EC, realize the complete informationalization (e-chain) at last. The initiative of Market-Driven Agribusiness and its SCM in this thesis not only could untie the problem above of the agribusinesses in our country ,...