The Analysis Of The Firm's Strategic Idea Evolution

It is the thing important facing firms that Strategic Management and China's firms press for it urgently. Nowadays the situation is unsatisfied that people explore into the field-the firm's strategic idea. I believe that researching into the developing low of firm's strategy is the base to deal with this problem. Therefore, there are some problems that we must concern about. (1). The firm's strategic idea is one of the parts of the ideas of the firm's managements. It is the effect of the management creation and the active developmental field. This is the base to understand the strategy idea. (2). There are two ways to explain the evolution of the strategic idea. First, that the environment decides strategy is its important way of its development: Form 1950s to now, the environmental chancing facing firms is the forces leading to the development of the strategic idea. Secondly, in theory, researching into the developmental low of the strategic idea is very meaningful. For instants, if the idea of the preceding stage stresses the external factors, the succeeding idea will stresses internal factors, and the ideas of the third stage may pay attention to both external and internal factors. It is the criticism and inheritance that constituting the theoretical clue of the strategic development. In this article, I want to discuss the two clues in order to understand the firm's strategy idea 's developmental law.