Research On Operation Mode Of Broadband Application Service Of Telecom Enterprises

With the transition of Internet access from narrowband to broadband, the backward construction of Internet content & application has become the bottleneck restricting broadband development. However, the very one of numerous problems is that broadband Internet is lacking in an effective profit-making mode. The key to profit making over broadband lies in the formation of broadband ecosphere. This article utilizes the theories of business strategy management and marketing as well as the methods of contrast analysis etc., anatomies the operation mode of broadband application service of telecom enterprises in-depth and study its development strategy.This article takes such basic theories as value chain and core competitiveness as foundation . In view of the objective inevitabilities of the operation mode conversion and the market environment, this article combines the status of broadband application service of telecom enterprises as well as the contrast analysis of the existing operation mode . It also summarizes and recommends the foreign successful experiences aim at the problems existed,.And then this article proposes several development strategies : Free ourselves from old and conception ,be bold in reformation and active in innovations, perfect operation modes of broadband application service and popularize them to a great extent,ect.. Finally, the article makes a summary of the viewpoints of all.This article will have reference to the exploring and perfecting the operation model of broadband application service for telecom enterprises.