The Study About Small-and-Medium Sized Broadband Network Provider Development Strategy

With the progress of technology and developing of Internet economy in the world, the BroadBand network becomes another hotspot in Internet field When the foam of .com comes to almost nil.With the beginning of New Thousand Year,hot waves of the Broad Band surge throughout the country,sorts of investors come and make huge expenses in a constinuous stream to make a majority of marketing lot and lead up the position of Broad Band market.However,when the net circuity,which is based on huge numbers of cash,is facing the consumers,market really does not redound upon the investors inexpection. Broadband Network Providers are not only in far-off-term of investigation callback,but have to continue burning off huge numbers of cash to maintain well-balanced run of network.Lots of small-and-medium sized providers suffer a lot from such hard situation,some of whom are even on the verge of bankruptcy.As a burgeoning industry,Without question, The Broadand field is of capacious forground.As a forerunner, how to deal with the conflict between the current lurch and the long-term benefit by the small-and-medium sized Broadband Network Providers,how to carry out effective action in product popularizing,how to face the drastic competition,how to realize durative devolopment,those problems need to be settled in short time.This text firstly wields theories and ploys as strategical administration matrix, balance-point of profit and loss,five competitory models and burgeoning strategical administr ation,which is to make a comparatively embedded analysis on Broadband inside-and-out side condition including technical level,consumer characters,competitive status and mark eting status,etc,to bring forward available correspondence hypothesis of consumere and to put forward two ways-out for small-and-medium sized Providers by SWOT matrix and big strategy matrix.One is Gradualism Retreat Tactic.Considering the particularity of BroadBand Network industry,this text gives the design of Gradualism Retreat Pattern.The other is Incorporate Strategy of scale domino and much more effective negotiationchip.Especially,this text puts emphasis on discussion of Incorporate implement methods,proposing to adopt the way of demanding contrast prise-fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity,use CRM to establish core competity for small-and-medium sized providers and simultaneously lay a foundation of next commingle dealing in this field. Meanwhile,this text cites economics theory of exchanging,price discrimination theory,part of scale ecomonic theories,on which detailed explanations are made of relevant economic phenomenon and viewpoints of Wide Band field,with which to proof feasibility and reference of corresponding strategy.