Research About Setting Up The Coaxial-Round Knowledge-type Corporate Culture System In The Enterprises Of Real Estate

Knowledge not only became one of the most fashionable vocabulary in the era of knowledge-driven economy, but also be the most important and key resources. The change of resources must make be driven to the enormous change taken place in the management of the modern enterprise. The real estate trade in our country has got the fast development of more than 20 years, and ripe with standard day by day. It has been one of the pillar industries of national economic development. In the era of knowledge-driven economy, the enterprises of real estate have realized that they must Transform the extensive management into intensive management. The competition focus of the trade has already transferred to the competition of the corporate culture from the land and price. To be in the trade of low knowledge-content relatively, the enterprises of real estate must face to the most important question--how to promote accumulating of knowledge resource and corporate culture competitiveness. It means how to set up the competitively corporate culture system which can promote accumulating of knowledge resource. The enterprise of real estate with the system would be survived and developed in the fierce market competition. The thesis is about the system. The study is founded on the on-the-spot investigation and document research, and collected investigate data by document research, questionnaire, visit, experiment, observe, and analyzed the data by statistics and element-analysis. And study the example by radar picture and comparison-analysis. The thesis starts with analysis the trade of the real estate, explains the current situation, the characteristic and important position of this trade, and draw the conclusion of setting up the Coaxial-Round Knowledge-type Corporate Culture System in the enterprises of real estate. Then the thesis describes the form and characteristic of this system, and researches A corporate how to set up this system. This worth practicing system is based on scientific theory, and with the original creation. The author hope it can make certain contribution for the development of the corporate culture of real estate of our country, and the further development of this trade.