Research On The Development Strategy Of Harbin Sanctity Pharmaceutical Co.,Ltd.

With China having been a member of WTO, pharmaceutical enterprises will be confronted with acute competitions. But there are many problems, such as, low-level management, duplicate foundation, small-scale dealing and deficient core competence for the pharmaceutical enterprises in China. Chinese enterprises face directly with the competitive pressure both from domestic and foreign, and their future depends on whether its development strategy is correct or not.At the angle of development strategy of the enterprise, based on the theories of strategy management , combining actual characteristic of this enterprise, this paper makes external analysis and internal analysis on Harbin Sanctity Pharmaceutical Co., Ltd. Firstly, the macro-environment of Harbin Sanctity Pharmaceutical Co., Ltd is analyzed by the method of PEST, and the state and the trend of the whole pharmaceutical industry are studied. Based on those, the opportunity and threat that the external environment condition of Harbin Sanctity Pharmaceutical Co., Ltd. faces are confirmed. Secondly, using Potter's value chain and combining the resources with management state inside Harbin Sanctity Pharmaceutical Co., Ltd. enterprises, the main activity and the assisting activity are analyzed. Then, the strength and the weakness inside Harbin Sanctity Pharmaceutical Co., Ltd. enterprises are worked out. Finally, according to the analysis of SWOT, the author works out an integrated development strategy for Harbin Sanctity Pharmaceutical Co., Ltd., and the detailed method is carried on to this development strategy . In this strategy, it is indicated that in order to face those challenges HarbinSanctity Pharmaceutical Co., Ltd. must make every effort to foster their core competitive abilities, So Harbin Sanctity Pharmaceutical Co., Ltd. can indefectibly stand in the new-economy situation through management innovation, technology innovation, marketing innovation and image molding. At the same time, in order to safeguard the effective implementation of strategic plan, the PDCA cycle system is founded for Harbin Sanctity Pharmaceutical Co., Ltd., and put forward a concrete and detailed implementing proposal in 3 respects: to improve the management level, to raise the enterprises-culture and to perfect the structure.This paper is the analysis and research on the development strategic of Harbin Sanctity Pharmaceutical Co., Ltd. It gives the certain practical value to its planning and carrying out the development strategy. At the same time, it can make reference role to the other pharmaceutical enterprises and has lesson or experience for their decision-making.