Research On The Development Strategy Of Wuhan Mayinglong Pharmaceutical Group Corp

Under the trend of integrated globe economy, rapid development of science and technology and fierce competition, the enterprise will face more and more challenge and impact such things as the varied of demand of customers, increasingly accelerated innovation of science and technology, period of validity of exerting the strategy of enterprise will be shorten. The enterprises have to appraise their behaviors on the whole and keep up adjusting their goals and behaviors in their strategic level. It is possible to design and manage the enterprise from the strategic level and it has been the necessary choice in the actual environment.The competition of pharmaceutical will be increasingly fierce. The enterprise will develop to the direction of mass integrated and chain scale. However, compared with the advanced level in the international market, our pharmaceutical industries lacked the core-competitive power, the quantity is more, the scale is small. There is more in re-produce, and the efficiency of economy is on low-level, the ability of R&D is weak. With the entrance of WTO, the multinational of pharmaceutical will enter the Chinese market with the rich capital, advanced ability of science and technology and experience of management. Facing the fierce competition of market of abroad and domestic, our ph industries have to integrate the condition of themselves, do research and lay out the sustained strategy of development adopted to their own. Integrating the resource and exerting the comparative advantage to enhance power of competition.The paper introduces the related theory of strategic management of enterprise briefly, wielding the PEST method to analyses the current development and the trend of Ph of abroad and domestic market, finds the advantage and disadvantage factors, which affect the development ofmayinglong co. Then uses the method of value-chain and resource-ability analysis to analyses the interior environment, finds the advantage and disadvantage of company. Based on the research above, the paper uses the analysis method of SWOT, to do analysis to the strategic mix of company, forms the structure of strategy of development of company and do some quantity analysis. In final, the paper gave some suggestions to the exerting strategy of development of company. The paper aimed at the strategy of development of company to analysize and do research, the result has value to mayinglong and some suggestions to other companies.