Research On Enterprise Public Service Advertising |
Posted on:2005-12-01 | Degree:Master | Type:Thesis |
Country:China | Candidate:Y Liu | Full Text:PDF |
GTID:2156360122975290 | Subject:Marxism and ideological and political education |
Abstract/Summary: | PDF Full Text Request |
Enterprise public service advertising is a kind of advertisement which has its own peculiarity. It is different from Public Service Advertising made by government or social organization. The enterprise public service advertising is the important component of socialism mental culture building. And it can t build up the enterprise 's image. It can make the enterprise famous, gaining reputation and having greater effect. Enterprise public service advertising can also help the enterprise to build its culture and elevate employee's lever. Now the enterprise public service advertising has had great development in our country. But it still has lots of insufficiencies in the aspects of fabrication and putting out. We shall improve it from the aspects of legislation and government administration.
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Keywords/Search Tags: | enterprise, public service advertising, mental culture, enterprise's image |
PDF Full Text Request |
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