Research On Remolding The Image Of State-owned Enterprises From The Perspective Of Public Crisis

In recent years,the frequent public crisis incidents caused by the operation and management of state-owned enterprises have not only seriously affected the image of stateowned enterprises involved,but also caused the public to decline the confidence index of stateowned enterprises.Some incidents even seriously affect social stability and economic development.From the perspective of state-owned enterprises,the emergence of public crisis is a test of state-owned enterprises,managers must not only have a clear understanding and sufficient attention in cognition and concept,but also master the basic theories and methods of public crisis management in order to correctly cope with and deal with public crisis events and reduce the impact on enterprises and society.This paper takes a typical enterprise case as an example to summarize the shortcomings of the current state-owned enterprises in dealing with public crises,and proposes the principles and countermeasures to reconcile the image of stateowned enterprises.The research in this paper contains the following five aspects: A.the introduction.Explain the background significance of this study,sort out relevant research results at home and abroad,and determine the content and methods of the research.B.related concepts and theoretical basis.Three basic categories are defined,and the basis of public governance theory and public relations theory is determined.C.the analysis of problems and causes.Summarizing the problems of state-owned enterprises' dealing with the lack of public crisis slow response,coping with the department failure,the untrue reaction,event development out of control and other issues and analyzed the reasons.D.case analysis.Taking the “6.2” accident of PetroChina Dalian Petrochemical Company as an example,it summarizes and analyzes the specific measures of PetroChina in response to this public crisis..E.countermeasures and Suggestions.as well as the cause of the accident and the nature of the investigation are analyzed.The integration measures of state-owned enterprises dealing with public crisis are given according to grasping the principle,communication strategy and image.This paper argues that the promotion of the image of state-owned enterprises in public crisis is a systematic project.It needs to be comprehensively promoted from the aspects of guiding methods,monitoring methods,and information release methods for renewing the image of state-owned enterprises.