Research Of The Information Network Of Agricultural Commerce In Our Country

As the basic industry of country economy, agricultural industry of our country faces many new circumstances and questions during the process of agricultural market-oriented reform. The supply and demand of the agricultural products is imbalanced and the buyer's market is coming into being. The farmers' idea about market is very dim. The agricultural production confronts the market risk. The output of the agricultural production is increasing, but the farmers' income is staying put or enhance. In those cases, the enthusiasm of farmers, to great extent, is influenced so that the agricultural economy difficultly develops.Agricultural information-oriented reform is a certain tendency during the development from traditional agriculture to modern one. Information, knowledge and intellective resource have become the strategic resource of agricultural economy's development. The information technology, which is mainly composed of computers and modern communication technology, has been widely used in agriculture and it could impel agricultural industry reform. It can accelerate the auto immunization, information-oriented reform and high-benefit- oriented reform. The information technology is rebuilding the technologic base of the agricultural development and it is the important breakthrough point of the new agricultural technology reform.During the twenty-first century, the main project of the agricultural information-oriented reform is to build the agricultural information network. The country is a very large market of information. Our country must build up an information network, namely, the agricultural commerce information network, which is based on modern technology in computers and the networkshould include farmers, farms, enterprises relevant to the agriculture industry, wholesale markets in production and sale place and administration organizations.This paper analyses the demand feasibility, the management means feasibility and the economic feasibility about the e-commerce, which is using in agricultural industry with the JINNONG Information Network. After that, it advanced some measures and suggestions: Actively impelling the agricultural information-oriented reform through reinforcing the construction of the agricultural information network; improving the levels of agricultural producer organizations through increasing the power in policy, founding various fanner guilds and practicing industry management; actively impelling "contractual agriculture" and "indent agriculture ".