Research Of China's Green Marketing Issues And The Developmental Countermeasures

Under the background of current "green Era", environmental problem has more and more become an important inevitable problem that affects the grow and development of the enterprises. It not only bring pressure to enterprises of improving the environmental condition but also bring the opportunity of gaining the competitive advantage. Bring pushed by such pressure and opportunity, the "green trend" appears in the morden enterprises management field and gradually "green" has been planted into the whole process of the enterprise management. Green marketing just started in China and has no mature structure till now, hence to analysis and solve our country's "green marketing" problems effectively would be a great help to China's economy's continued development and fasten the process of constructing the harmonious society. This article focuses on the existing problems related to China's "green marketing" then analysis the economic theory of the " green marketing " in and economics point of view. Based on the characteristics and the latest achievement of China's green marketing and combined the foreign country's advanced green marketing theory, this article tried to introduce our country's "green marketing" strategic structure, it will be a very good reference to deploy our country's green marketing campaign.