The Analysis Of Co-opetition Strategy With The Technology Of Game Theory

In this dissertation we studied co-opetition strategy with the technology of Game Theory. The main contents of this dissertation are divided into four parts.Chapter one is introduction. We analyze the changes of business environment since 1990s 20 century, the disadvantages of pure competition in industry, and the limits of one corporate resources and capabilities, present necessary of co-opetition strategy. Introduce general situation about the researching for co-opetition in homeland and fremdness, lastly put forward main questions in this dissertation to study.Chapter two is the technology of Game Theory and relative theory. Firstly introduce concepts about game, Game Theory, game sorts, game equilibria, and relationship between Game Theory and strategy management. Secondly account for concepts, advantages, and disadvantages about framework for industry analysis, traditional competitive strategy, and strategic alliance. Finally define meaning of co-opetition strategy, analyze relationship between co-opetition strategy and traditional competitive strategy, and put forward contents to study co-opetition strategy with the technology of Game Theory.Chapter three is the game model for co-opetition and its equilibria. We apply the technology and theory in the preceding chapter. Firstly, we establish the game model for co-opetition between corporation and industry players, its equilibrium for static game on complete information is (cooperation, competition), (competition, cooperation) or (competition, competition); for static game on incomplete information its best strategy is to act ahead of industry players; its equilibrium for dynamic game on complete information is (cooperation, competition), (competition, cooperation) or (competition, competition). Secondly establish the game model for co-opetition between corporation and suppliers, its equilibrium for static game on complete information is (more purchase, low price), (less purchase, high price) or (less purchase, low price); for static game on incomplete information one player's payoff will change according to another players' strategy; its equilibrium for dynamic game on complete information is (more purchase, low price), (less purchase, high price) or (less purchase, low price). We also establishthe game model for co-opetition between corporation and buyers in mixed strategies on complete information, its equilibrium is (high quality, high price), (normal quality, low price) or (high quality, low price). Finally, we make more research by above mentioned game models and its equilibria with a case- Galanz 's co-opetition strategy.Chapter four is the theoretic and practical value of the study about co-opetition strategy with the technology of Game Theory. We analyze theoretic value of this study, and analyze practical value with view of the framework for industry and strategic factors, finally put forward suggests about how to apply co-opetition strategy.